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Emails And Auto-Responders

Email marketing is still the most effective form of generating traffic on demand and it all starts with building a list. If you have a subscriber list in the internet marketing niche, use the email below to send out a broadcast. Even if you don't, you can start building you list today and still add the follow-up Emails into your auto-responder to ensure you get as much exposure as possible! Please note that these emails have been formatted to work with Aweber.

How To Create Hot-Selling Software!... Even If You Can't Write Program!

SUBJECT: How To Create Hot-Selling Software!... Even If You Can't Write Program!
SUBJECT: Insider Reveals Secrets To Creating Hot-Selling Software...

Hi {!firstname_fix},

It's a fact that software has the highest perceived value, and
it often sells like hot cakes.

TRUE STORY: A few years ago, I was a programmer working for a
company. While working for this company,I created a software
product, that soon became a six figure success. However, the
secret was this... while I created the 'idea' behind this
software product, I actually hired a programmer from India to
'produce' it, for LESS than $4,000...which includes ALL future
updates!

PROBLEM: Most people don't know how to create software and they
don't know where to start. They are even afraid of going into
this business, because they don't know how to turn their ideas
into a software, or maintain it.

However...you can finally get over this roadblock.

DING!

This step by step, 7 part video series, takes you by the hand
and shows you how to take a simple idea, and turn it into a
simple, yet 'Hot Selling' Software Product. After watching this
video series, you should easily be able to create a hot selling
software product within 30 days or less....sometimes within 5-10
days!

http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM

YOUR NAME

Software Lesson #1 - An Intro Into PLR Software

SUBJECT: Software Lesson #1 - An Intro Into PLR Software

{!firstname_fix}

Most people involved with Internet Marketing have heard of, or
have even used PLR (Private Label Rights) information products �
usually ebooks or articles. In fact PLR has grown in popularity
over the past few years to the point where I think the worst has
become pretty awful in quality, while the better quality PLR has
gone on to be excellent, both in quality and value for money.
What's the big attraction? Products carrying Private Label
Rights are yours to:

� Modify as you see fit
� Rewrite, redesign or reprogram
� Claim ownership...put your name on them as author
� Split up into other products...make several out of one product
� Change the title
� Add graphics or delete them

As you can see from the list, you can pretty much do what you
want to do with any product carrying Private Label Rights when
you get it.

There's probably thousands of marketers selling or giving away
PLR article packs, with quite a few recycling the same articles.
The marketing buzz about using PLR articles to monetize your
blog or attract traffic can be found almost anywhere on the Web.

But there�s a new kid on the block.

A lesser known PLR product however, PLR Software, has been
quietly carving a niche in the background and making a
difference in both the product lines and income possibilities
for those who can see the real benefits of selling it. It�s no
longer the case that to make serious profits selling software
you have to have vast amounts of money to invest or to be able
to compete with the big players.

Now almost anyone can grab PLR software, resell it or adapt it
and make very good profits from doing so.

Part of the reason that PLR software is so valuable is that
there isn�t a great deal of it about, which as you�ll see, is
both a good and a bad point on terms of earning potential.

The search for PLR software is much like a treasure hunt for
Blackbeard's buried chest of gold coins. The constant blast of
"Look At Me" media offerings for the article side of PLR has
overshadowed the benefits of selling software with the same
rights.

Many opportunities for PLR software downloads exist, but finding
them is the difficult part...Welcome to "The Treasure Hunt!"

Regards,
YOUR NAME
http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM

Software Lesson #2 - What Is PLR Software?

SUBJECT: Software Lesson #2 - What Is PLR Software?

{!firstname_fix}

PLR software is simply software that comes with Private Label
Rights which allow you to claim ownership by putting your name
on it as author or to change or adapt it to add new benefits or
applications. You can also merge it with other PLR software
products, rename it and change the graphics or screenshots to
make it unique among a virtual sea of marketers who do not do
the same. With a little searching, you can find some real
treasures for useful software that you can turn into valuable
golden applications either for your own use or to sell on your
websites.

Here are some examples:

� A program that will help you generate website sales copy that
will increase your conversion rate

� One that allows you to quickly create sales letters focused at
individual niches, including a secret formula that all
copywriters supposedly use

� Another will lead you through the keyword and SEO maze and
make your web pages the darlings of the search engine spiders

� Find the right pot of gold and you can create branded websites
for your core of affiliates, making them happier and increasing
the sales potential for your products

� Worried about cyber thieves stealing your HTML code and the
design of your website? A software application exists that will
let you protect your website with a password on the source code
and will make that same code unreadable and prevent downloading
it

That's just a short list. There is other PLR software available
that will teach you how to avoid spam and unclog your email, the
ins and outs of screen capture, including tips for retouching
your images and making slide shows from them, how to create and
publish viral articles to expand your customer list for a long
time and how to build or improve your websites.

The PLR software exists for almost any project/niche/area you
are interested in. The problem is finding it...our Treasure Hunt
without a map!

Regards,
YOUR NAME
http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM

Software Lesson #3 - Why Do You Need PLR Software?

SUBJECT: Software Lesson #3 - Why Do You Need PLR Software?

{!firstname_fix}

I can hear you now. "I write my own stuff and do my own
programming!" "Why would I want to use PLR anything? Take a deep
breath and let me explain.

Any busy webmaster or marketer who is creating and selling their
own products on their own website usually has a "To Do list"
that would break the back of a totally dedicated Type A
personality.

There is only so much time in a day to accomplish all the tasks
that need to be done just to keep people interested in your
offerings and visiting your website. You might be thinking that
using an autoresponder can free you up so you can do the
important things, like checking your bank account. Sounds good,
but not that easy to accomplish.

Let�s quickly look at why the best (i.e. richest) marketers see
themselves as one thing only � marketers.

Forget your ego � you might be able to write better than any
ghostwriter you could hire or program better than any outsourcer
but if you try to do the whole product creation thing yourself
you�re not going to make much money.

Why?

Because when you outsource work to writers or programming you�re
NOT paying for that work, despite what you may think. You�re
actually paying for TIME. Time to do what you�re best at � ideas.

You can�t outsource ideas. If you have the creativity to think
of a project that you believe can make you a decent profit, then
seriously think about getting someone else to do the actual work
for you.

If you�ve had one idea you can have a hundred. Count yourself
lucky too, because most people struggle to come up with even one
decent product idea. Actually creating the product is the easy
bit.

Look at product creation as just another part of the money
making process. And PLR software (or ebooks or article for that
matter) make the product creation process easier.

PLR gives you a starting point. I find it easier to write
starting from a �lump� of material, even if I change it utterly
beyond recognition than I do staring at a blank word processing
screen.

And with software PLR I don�t have a choice anyway because I�m
not a programmer and haven�t the foggiest idea about how to
change or adapt it.

But I have the ideas and can tell someone else what I want my
new software to do.

The rights that come with each product give you great freedom to
do your own revisions and recreate a product that is totally
yours and considered new content by the search engine spiders.

Or to pass on to your writers, programmer or outsourcers and say
�make this unique�

Hordes of people are searching the Web, looking for solutions to
their problems or a way around the virtual roadblocks they
encounter when they are trying to design their own websites or
make some process easier or faster. That's your market and your
business would be to fill those needs as quickly and
inexpensively as you can.

Less time spent + less money spent = greater profits for you!

Regards,
YOUR NAME
http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM

Software Lesson #4 - Giving Your Software Functionality And More Value!

SUBJECT: Software Lesson #4 - Giving Your Software Functionality And More Value!

{!firstname_fix}

The real value in using PLR software is that it gives you a
fully functional starting point to launch your revision or
reconstruction to make it your product and not a clone of
several hundred others.

Changing PLR software is an alien concept to anyone who�s not a
programmer. It was to me. In fact it scared me rigid.

In actual facts there are smaller tweaks that you can make to
any software to get it working better, be more user friendly, or
just plain old BETTER LOOKING, that are cheap and easy to do for
most programmers. When you find your techy (covered later), you
can discuss this with him.

If the software works as promised (make sure you test it � a lot
doesn�t) you can spend valuable time changing it cosmetically
and creating a different look and feel that says, "This is
mine!" A different color scheme or one that follows what you've
used on your other products, a new cover and some interesting
and pertinent graphic touches all create a product that your
customers will recognize as coming from you...visual branding
goes a long way when you are trying to establish customer
loyalty.

Give it a different name too.

Don�t be worried about reselling software in areas where there
is a lot of competition. How many books on copywriting or
adsense are there? A lot � yet I�ve still made a nice amount of
money by competing in this market.

If people are selling software in a particular subject area it
usually means there is a market for it. Don�t get obsessed with
finding �empty� niches. Too many marketers do this.

You can also separate single functions out of the original code
and make each one an individual and specific application or
process that can be sold on your site as a stand-alone piece of
software. This can create several steady income streams where
none existed before.

I know of a great piece of software that had four main
functions, all of which it does extremely well. However I reckon
that most people who buy this software need 2 of those functions
at most.

Perhaps a better idea would be to create four different pieces
of software that do one of the functions each. You could charge
the same amount of money for each as you did for the original
software and make a lot more profit.

Of course you could go the other way too � find a number of
tasks that usually go together for a group of people �
webmasters, writers, designers etc and grab the PLR to each of
these smaller tasks. Combine them into a larger more powerful
piece of software that does the whole thing, and sell it for a
larger price.

It�s the idea that�s the important bit, as I�m sure you�re
starting to see. Don�t be afraid of trying things out.

Your possible subjects for this merging of applications are
endless. Think about the processes you have to endure on a daily
basis when you are expanding or promoting your business. How
many of those are actually record-keeping, checking out
keywords, researching for new material, testing for conversion
improvements or some other tedious and monotonous procedures?

If you wish you had simpler, faster ways to accomplish some of
your daily tasks, you can be sure that several hundred, or
several thousand people share your attitude and would be eager
to buy software that would free them up to improve the rest of
their projects.

When you have a list of PLR software saved on your hard drive,
organize them according to their focus and see if you can
combine some and make a hot new product that appeals to those
bogged down with the tedious side of being a webmaster, just
like you are.

This is where your lack of technical knowledge could be a major
advantage. I�m a great fan of going to techies and saying �make
me a button that does this�. I learned this phrase from a man
who was a serious non-techy but had the ideas to make a lot of
money.

All you need to know is what application would make your life,
work or any other process easier for you. Once you know that, go
pay a techy to make it for you.

One last suggestion for your use of PLR software concerns all
those PHP scripts that can be found almost anywhere online.
Though they are called "scripts," they are essentially software
written in another language than HTML...PHP.

PHP scripts are written in a computer scripting language that
was originally designed to produce the dynamic web pages you see
everywhere you land lately. This is a popular and widely-used
scripting language that can be embedded in HTML code to enhance
old-style web pages and bring them "up to speed" with the Web
2.0 look.

But, regardless of what they call them, they are essentially
pieces of software that easily perform useful functions to make
your website more attractive, more useful or more interactive.

A focused search will uncover hundreds of free PHP scripts to
make your life, and that of your customers, easier. Some of
those frequent giveaway sites will have related collections of
PHP scripts free for your download and use, after giving them
your email address, of course.

You will have to search for the PLR Software, though, since it
is usually overshadowed by the outrageous popularity of PLR
articles. This is the "Treasure Hunt" previously mentioned
occasionally. Good PLR Software products exist for your use, if
you can find them in the PLR article blizzard.

Regards,
YOUR NAME
http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM

Software Lesson #5 - Do You Know What Software To Sell?

SUBJECT: Software Lesson #5 - Do You Know What Software To Sell?

{!firstname_fix}

Knowing what software to sell and how to make that decision
might be a good topic to discuss here before we get to how to
find PLR software specifically. If you don't know what your
customers are looking for, you will not make good decisions
about what to sell to them.

But if you know what you�d like to see you�re halfway there.

There's several good ways to find out what problems your
customers are having that need good solutions.

The simplest way is to just ask them. If you send emails, you
can send one that isn't trying to sell anything, but asks a
simple question about what your readers would like to have for
software or what online business or website task they would like
to make easier. You will get answers.

Most serious marketers belong to at least one, if not several,
forums and get some good ideas from the postings members leave
asking for help or solutions to marketing, list building,
driving traffic or design problems. If you don't belong to a
forum yet, join one that interests you and pay attention. If
someone asks a question, you can bet there are several hundred
more with the same question. Supply the answer with some PLR
software and you have sales.

Blogs and newsletters are other great sources for ideas for
products you can create from PLR software and PHP scripts.
Subscribers and readers often ask for advice and solutions.
Subscribe to some of each and make a list of what people are
asking for help with or advice about. Keep that list current and
look for answers in your stash of PLR software.

You might ask the publisher of the newsletter if you could run a
survey of his subscribers. If he agrees, ask your questions in a
survey format about what they need or want. There's software
available for creating surveys on newsletters, blogs and forums.

Remember that you can split your software packages up into
single focused applications or combine several for the "Big
Bang" answer to major problems or those with several related
problems rolled into one.

Searching for the number of people looking for keywords that
match your PLR software topics is a powerful way to decide what
software is needed by your customers and those you want to
become your customers.

There are quite a few free, online keyword search tools you can
access 24/7 to help you determine how many people were looking
for your information last month.

Google "free keyword search tools" (with and without quotes) and
you will have enough choices to keep you busy for a while. Once
you decide on some keyword tools to use, put in your keywords
and write down your results or print the page, if you can. Quite
a few of these online keyword search tools will also include
suggestions for additional keywords and long tail keywords
(keywords with 4-8 words, instead the usual 1 or 2).

If you do not find a high level of interest in your keywords or
phrases, you probably should pick another set to search or
another problem to solve.

Here's an example from Wordtracker that illustrates that last
statement. I entered the same two keyword phrases in at least 10
separate keyword search tools I found online and had similar
results from all of them.

My keywords were "free PLR software" and "PLR software." I used
both of them with and without quotes.

931 Total Searches
614 article generator software endless free plr
158 article generating software endless free plr
149 free software making articles unique endless free plr
6 plr software
4 exclusive plr software

The first three results are perfect examples of long tail
keywords.

What you need to notice from this example is that my search
terms were worthless and a poor choice. "Free plr software"
didn't even get one hit and the other one, "plr software," had 6
people looking for it out of 931 searches. Not a good start.

Also notice that the long tail keywords had 921 people entering
those phrases in the major search engines. If you read those
long tail keywords, you will see that there is real interest in
PLR software that will generate articles. There's an example of
your market � article generating software.

Those 931 potential customers also want that software to be PLR,
free and not have an expiration date or be limited to a certain
number of uses (see the word "endless"). Reading those same
three phrases also tells you that those people are looking for
software that will take PLR articles and rewrite them, making
them unique for acceptance to article directories. You can also
presume that they're interested in viral marketing, which uses
unique article submissions to drive traffic to websites.

Besides article rewriting software, you uncovered another topic
of interest, viral marketing. See how you get all that from a
few results from a keyword search engine? Pay attention to
everything you read.

Finally, take a good look at the top three phrases. They
represent the way those searching for your information typed in
the phrase they were looking for, actually a collection of words
relating to what they wanted to find. Learn from it. Your
keyword searches have to recognize how people are typing in the
query or you will never get the results you are looking for.

Using the same two search terms used above, here's the terms
returned by another keyword search tool:

� PLR software for cheap
� PLR software
� PLR articles rewrite software
� Free PLR software
� Internet marketing software PLR
� PLR roulette software
� Software PLR

At least my original two search terms made the list this time!
By now you should have a pretty good idea about how to find what
software people want and are looking to buy. The hard and cruel
fact of Internet Marketing is that the only software that is
going to sell is the software people want.

You could create the most beautiful piece of software ever
written on any of several thousand subjects or niches. If no one
wants it, no one will buy it. Simply put, your business is to
create software you know people want... nothing else.

Remember to keep your eyes open and be aware of what's right in
front of your face. You'll find treasures you can use to jump
start your business I want to just add a quick note here about
why NOT being technically minded is a good thing. Programmers
aren�t marketers.

They�re from another planet altogether. They appreciate
�beautiful coding� or �seamless integration� when it comes to
software. They are genius artists and deserve to be revered as
such.

However they are not marketers and are rarely rich.

Your clunky, clumsy idea � the simple little piece of software
that makes your marketing life easier may not be elegant or
technically brilliant� But if it costs you $300 to pay a techy
to get it made (or get the PLR adapted), and then brings you
$25,000 a month and a licensing deal with Apple, who cares?

Regards,
YOUR NAME
http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM

Software Lesson #6 - A Realistic Look Into Outsourcing

SUBJECT: Software Lesson #6 - A Realistic Look Into Outsourcing

{!firstname_fix}

There's so many variables to evaluate when you are considering
outsourcing your PLR software and coding changes that the answer
to that question is "Yes and No." To begin with, let's check out
the two major types of outsourcing available so you will
recognize what is being "said" to you when you read some of the
providers' information.

There are three main problems with outsourcing or offshoring
that have to be considered by software publishers and Internet
Marketers when they look for ways to streamline their business
by having their PLR software modified or rewritten by someone
else.

Some problems that are basically geographical in nature, include
language, accent, political instability, cultural issues and
unexpected changes in laws and regulations that affect the
outsource service.

Another is a shakily developed support infrastructure that could
mean disaster to your business, particularly if you are
outsourcing your site's hosting. These problems include
unreliable email and other contact difficulties, inadequate
disaster recovery, inability to generate the power you need for
the bandwidth, or data transfer rate, your website requires.

The third and maybe the main outsourcing problem concerns your
projects. When you have PLR software you want revamped or
redesigned to suit the needs of your customers, your outsourcer
in another country might not have the knowledge or experience
you need or the language proficiency to specifically understand
what you want done and how.

However, all is not as bleak as the description above makes
outsourcing or offshoring your PLR software projects sound.

Here's some advantages:

� You can decrease your operating costs...your time is a cost of
doing business

� You can access cheaper and more efficient labor

� You can often access better technologies at a cheaper cost

� Your personal productivity will increase

� You can concentrate on the money-making side of being a
software publisher

� You can stay even or surpass your competition

Disadvantages:

� You can have your project stalled if your outsourcing company
has financial troubles, like bankruptcy, labor problems, etc.

� The actual control of the processes required for your project
will no longer be in your hands, but passed to the outsourcing
service

� The outsourcing service may have contract obligations with
many other companies that push your project to the end of a long
list

At the time of this writing, the following countries are all
promoting their outsourcing services to the rest of the world:

� China
� Czechoslovakia
� India
� Ireland
� Poland
� Russia
� The Philippines
� The Ukraine

There are, however, some very successful and professional
outsourcing services that many marketers use for their PLR
software needs. While they may be based in the US or in Europe,
a large percentage of their programmers are living in other
countries. Let's move on to that aspect of outsourcing.

Well we�ll move on in a minute�..

I�ve offered an intelligent argument as to the pros and cons of
outsourcing.

I�d now like to draw your attention to two things:

1. Unless you can write code yourself you DON�T HAVE A CHOICE.

2. Just bloody DO IT.

I waited and wondered for a lot of years about outsourcing, not
only in terms of PLR and software, but in my marketing business
in general.

I can honestly say that major problems have been few and far
between and I wished I�d done it years before I actually did.

The biggest single thing that held me back for so long was fear
of the unknown � would programmers laugh at me if I couldn�t
tell them what I wanted in �techy� language?

Would outsourcing to other countries mean language problems,
security problems or other such things?

All the above are unrealistic fears. You will find that
outsourcers treat you with the utmost respect, because:

a. They�re used to dealing with people like you and me, and they
will highly respect you because you are the �ideas� person. b.
You�re the one who�s paying them.

If you take nothing else away from this book, please take this �
try outsourcing. It�ll change your business forever.

Regards,
YOUR NAME
http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM

Software Lesson #7 - The REAL Art Of Profiting From PLR Software

SUBJECT: Software Lesson #7 - The REAL Art Of Profiting From PLR Software

{!firstname_fix}

Software has a higher perceived value than ebooks or most other
information products.

If you want to make your software product look even MORE
valuable (i.e. so you can charge more for it), forget digital
downloads. Write it onto CD and deliver it in a professionally
printed box.

Think about the last time you bought real, physical software. It
probably came in a big box that rattled.

And it rattled because inside was a warranty form, an operating
manual (possibly not much thicker) and a scrawny little CD. The
big shiny box was there because if you saw what was inside you
probably wouldn�t give it the time of day.

Going down the �physical� selling route is now a possibility
thanks to services such as It�s certainly worth considering.

Whichever way you decide to sell, the whole point of PLR
software is to change it from PLR software into YOUR PRODUCT.

So you need to think about renaming (easy), rebranding (just
pick a nice color and a logo), and changing those parts of the
application that either don�t work, or could work better.

And all you�ve got to do in that case is to use it and see how
you like it. Ask other people for their opinion too if you trust
them. Get an idea in your head (and written down) of what you
want the software to do. Once that�s done contact a coder.

Get them to sign a secrecy agreement.

Chat to them (I use email or skype for this) to see if what you
want done is possible. If it is, get a quote for cost.

If it�s not, either go looking for some more PLR or find another
coder.

At this point do not get stubborn or emotionally attached to
your idea. If it�s going to cost too much money or it�s going to
become a major headache, DUMP IT. The less work your PLR needs,
the more money you�ll make. Again, 95% of people will never,
ever get to the stage of speaking to a coder let alone following
the idea through to completion. And when it is complete and you
own your own product � and a software product at that - you
should start to see serious benefits.

I�d also like to mention that it is possible to skip the WHOLE
PLR thing altogether and go straight to a coder with your idea
for some new software. This is likely (although not always)
going to cost more money that having someone work on PLR.

That's it from me {!firstname_fix}! If you want to start
developing your own software and get paid handsomely for it,
then please check out my entire video series. You'll be able
to watch over my shoulder and see exactly what I do!

http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM

Regards,
YOUR NAME
http://monstersalesmachine.com/softwarecashgenerator/go.php?e=PAYPAL@EMAIL.COM