Emails And Auto-Responders
Email marketing is still the most effective form of generating traffic on demand and it all starts with building a list. If you have a subscriber list in the internet marketing niche, use the email below to send out a broadcast. Even if you don't, you can start building you list today and still add the follow-up Emails into your auto-responder to ensure you get as much exposure as possible! Please note that these emails have been formatted to work with Aweber .
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RE: Give products away for free and build your list?...
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To your success!
YOUR NAME
Email Marketing Mistake #1 - Not Using A Good Auto-Responder
SUBJECT: Email Marketing Mistake #1 - Not Using A Good Auto-Responder
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One of the most important steps you’ll ever take as an email
marketer is in choosing to power your mailing lists by
establishing an account with a professional autoresponder
provider.
There are many different reasons why setting up a remotely
hosted autoresponder account is important, including:
1) Increased Deliverability
There is no sense in spending time crafting a high quality
broadcast or email if no one is able to receive it.
By setting up your mailing list with an experience autoresponder
service team, you can rest assured that your emails will make it
to their destination.
It’s their job to maximize deliverability rates and help you
connect to your subscriber base quickly and easily.
Professional autoresponder providers typically offer a quick
“email check” prior to sending out your email that will analyze
your mailing and determine whether it’s likely to be filtered by
anti-spam tools. This enables you to quickly edit your email so
that it is far more likely to be processed into your recipient’s
inbox.
2) Safeguarding Your Mailing Lists
Professional autoresponder providers offer frequent back-ups of
your database, in the event it becomes corrupted or
inaccessible. This is extremely important, because the last
thing you would want to do is spend the time and energy
developing a massive list of subscribers, only to lose it all.
Your autoresponder service provider will also handle all
requests to unsubscribe, which helps you comply with CanSpam
regulations and provides you with the ability to write as many
newsletter messages as you wish, and set up the dates and times
when you want them to be published.
This means that you can write all of your messages at once and
have them trickle out to your subscribers on specific dates.
3) Important Features
If you are interested in maximizing your open rate and overall
response rates, you need to utilize the different features
available within your autoresponder account including your
average open rate, opt-out rate, response rate and whether any
complaints have been sent in regarding your recent mailing.
Keeping a pulse on your subscriber base and how well they
respond to your broadcasts this will help you improve your
mailings and tailor your campaigns so that they directly
communicate with those who have subscribed to your lists.
Regards,
YOUR NAME
http://monstersalesmachine.com/freebielistconverter/go.php?e=PAYPAL@EMAIL.COM
Email Marketing Mistake #2 - Poorly Structured Squeeze Page
SUBJECT: Email Marketing Mistake #2 - Poorly Structured Squeeze Page
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One of the most important elements of a successful email
marketing campaign begins with a well-constructed squeeze page.
Your squeeze page is the ‘doorway’ into your email marketing
system and if it fails to convert visitors into subscribers; you
will struggle to build your lists. Your squeeze page needs to be
very clean and simple.
You want people who visit your website to be given ONE option
only; to subscribe to your newsletter.
This means that you need to minimize any external links, and
really emphasis your opt-in form.
You also want to limit the graphics that you use on your squeeze
page, so that it loads quickly and doesn’t distract your visitor
from your objective; getting them on your mailing list.
In order to create an effective squeeze page that encourages
visitors into subscribing to your list, consider the different
types of incentives that you can offer. When it comes to listing
the benefits you need to be clear and concise.
Make sure they understand ‘what is in it for them’, and what you
are offering that will assist them (remember, solve a problem,
address an issue, offer a way to save time, money,
relationships, etc).
When creating the body content for your squeeze page, consider
underlining, highlighting or colorizing important information so
that you can draw attention to the areas of your squeeze page
that you want your website visitors to pay special attention to.
There is no better way to call attention to your offers while
looking professional, than by implementing elements to your page
like Awesome Slider at Awesomeslider.com.
Savvy marketers feature a “bribe” on their squeeze pages that
provide a special offer in exchange for a visitor subscribing to
their lists.
You could offer:
* Free Report
* Free Ebooks
* Free Designs or Template
* Free Graphic Packages
* Free Video Guides
* Free Tutorials
* Free Sample Chapter (from a paid product)
* Free e-Courses, Newsletter, Magazine
This a very effective method of building your list, however you
need to make sure that whatever you decide to offer is directly
targeted towards your niche market.
Make sure that your squeeze page looks professional with a clean
template and simple layout. If you aren’t familiar with HTML and
editing code, you will find it easier to purchase a pre-designed
squeeze page template that you can easily edit and customize to
suit your needs.
Regards,
YOUR NAME
http://monstersalesmachine.com/freebielistconverter/go.php?e=PAYPAL@EMAIL.COM
Email Marketing Mistake #3 - Failing To Split-Test
SUBJECT: Email Marketing Mistake #3 - Failing To Split-Test
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Split testing squeeze pages is an important element of a
successful email marketing campaign.
Regardless how well you design your site, or how thoroughly you
analyze each section of your squeeze page, there is no way that
you will be able to accurately predict how well your visitors
will respond to your offer, without comparatively testing
alternative layouts.
One easy method of testing your pages and evaluating conversion
rates is by using Google’s Website Optimizer, a free tool that
will help you run simple split tests of any websites you own.
You can sign up for a free account at: google.com/analytics
When split testing, start with only one element at a time.
For example, if you change the headline on your squeeze page,
leave everything else in its original state until you determine
whether tweaking your headline helps with conversion rates.
Since you are split testing different layouts and overall
structure, you don’t have to get it right the first time, as
long as you consistently work to tweak your copy until you are
able to significantly maximize conversion rates.
Once you have determined what headline works best, change
another element of your squeeze page, such as the color scheme,
opt-in box frame, or summary of your offer.
Always test the original against the variation and give it
enough time to accurately determine whether your changes have
increased your subscription rate before making any permanent
changes.
Google’s Website Optimizer tool will provide you with enough
information to be able to quickly analyze and evaluate your
progress.
Regards,
YOUR NAME
http://monstersalesmachine.com/freebielistconverter/go.php?e=PAYPAL@EMAIL.COM
Email Marketing Mistake #4 - Failure To Build Brand Awareness
SUBJECT: Email Marketing Mistake #4 - Failure To Build Brand Awareness
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It’s important to build brand awareness and develop a
relationship with your subscriber base, because the more that
your list members trust you and the product recommendations that
you make, the easier it will be to convert those subscribers
into repeat customers.
Every message and broadcast that you send to your subscriber
base should directly represent you.
Every email you send to your list should directly work towards
strengthening your brands recognition for value. This means that
you must be extremely careful with the kinds of products you
promote as well as the quality of the products you endorse.
Whether you are the developer or not, if you give it your stamp
of approval, your subscriber base will hold you accountable,
should the product or service fail to deliver.
You should therefore always review each product or offer you are
planning to promote so that you can not only stand behind it,
but also can directly answer any questions that your subscribers
may have about the offer.
You also need to make sure that the products and services you
are advertising are relevant to your newsletters overall theme
or topic. If your subscriber originally signed up for your
newsletter in order to receive information on “dog training”,
they aren’t likely going to be responsive (or impressed) if you
begin to send out content relating to “online marketing”.
Keep your emails focused and relevant. If you end up venturing
into a new niche or are interested in exploring other markets,
you should work towards creating individual segmented lists for
each niche.
You should also register your own domain names and set up
professional hosting accounts that can house your squeeze pages
and websites. It’s important that you establish an online
presence and give people clear direction as to how they can
reach you or find out more about you.
There are many different providers available online that offer
both domain names and hosting accounts including hostgator.com
you can set up an account to host your site for as little as
ten dollars a month.
Regards,
YOUR NAME
http://monstersalesmachine.com/freebielistconverter/go.php?e=PAYPAL@EMAIL.COM
Email Marketing Mistake #5 - Failing To Deliver Quality Content
SUBJECT: Email Marketing Mistake #5 - Failing To Deliver Quality Content
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This is perhaps one of the biggest mistakes (and fatal mistakes)
that both new and seasoned email marketers make, when running
their list campaigns.
While the objective of building email lists is to effectively
monetize them, you need to earn the right to send out
promotional based emails.
This starts with first building a relationship with your list by
offering high quality content, free tools, resources and
materials that are helpful and well received.
Once you have worked towards connecting with your subscriber
base, however, you need to maintain that relationship by
focusing on a good balance of solid, high quality content with
any promotional emails you send out.
In fact, one way of maximizing open rates and response from your
subscriber base is to over-deliver on quality content even
during times when you don’t have a scheduled launch or affiliate
program that you are planning to promote.
People tend to notice habits, and if they discover that the only
time you seem interested in contacting them is when you have
something to sell or promote, you will quickly lose any trust
and credibility that you may have earned from your previous
communication.
Keep this in mind whenever you create a new email campaign or
broadcast.
Consider whether your email truly offers value and is written so
that it genuinely benefits your subscriber base. If you build a
solid relationship and brand with your subscribers, you’ll
subsequently build a very responsive and loyal customer base.
You absolutely need to focus on staying in constant
communication with your subscriber base. This doesn’t mean that
you necessarily have to email them every day, but what you want
to do is consider creating a posting schedule so that you can
get into the habit of connecting with your subscribers
regularly, while demonstrating consistency. Your subscribers
will then begin to expect your emails on certain days and by
doing this; you will begin to see a dramatic increase in your
open rates.
The more consistent you are with your broadcasts, the easier it
will be to condition your subscribers to accept promotional
based emails and advertisements in between mailings containing
free content and resources.
Regards,
YOUR NAME
http://monstersalesmachine.com/freebielistconverter/go.php?e=PAYPAL@EMAIL.COM
Email Marketing Mistake #6 - Failing To Segment
SUBJECT: Email Marketing Mistake #6 - Failing To Segment
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Segmenting your lists does more than maximize your chances of
having your emails delivered successfully. List segmenting will
also help you effectively communicate and target specific
subscribers, increasing response rate and helping you create
successful broadcasts.
For example, if you developed a mailing list catering to the
“Internet Marketing” crowd, it’s likely that your subscribers
come from different backgrounds, are currently at different
levels of their marketing training or are interested in various
areas of the Internet Marketing industry.
By segmenting your lists, you can create content based on each
group’s interests and skill levels as well as develop products
and services around each subscriber category.
With Aweber, you can easily segment your lists by creating a
custom field for your actual opt-in form. This custom field
should help you better identify your subscriber based on their
location, skills and interest.
Using our Internet Marketing list as an example, a custom field
could include “How long have you been involved in Internet
Marketing?” which subscribers would answer at the point of
subscription.
You could then log into your Aweber account and conduct a search
that would pull up people who had provided specific information
in the custom field.
You can then save each group into its own individual list, and
name it accordingly (New Marketers, 3 Years experience, Seasoned
Marketers, etc) so that you can easily remember it for future
broadcasts that you send out.
Simply select the group whenever you create a new email and it
will be sent only to this group.
Regards,
YOUR NAME
http://monstersalesmachine.com/freebielistconverter/go.php?e=PAYPAL@EMAIL.COM
Email Marketing Mistake #7 - Not Writing Original Emails
SUBJECT: Email Marketing Mistake #7 - Not Writing Original Emails
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When it comes to promoting affiliate products to your list, you
need to avoid the common “lazy email marketer” tactic of
utilizing existing affiliate resources to promote products and
services to your list.
Instead, create customized emails that truly connect with your
target audience and speak directly to your subscriber base.
Since the majority of affiliate marketers will be busy using the
pre-made content offered by the merchant, you will be able to
stand apart from the crowd by simply developing your own unique
promotional based content.
Besides, you know your subscriber base and what they are likely
going to respond to, and by crafting emails that really touch
down on the things that are most important to them, you will be
able to maximize the results of every broadcast.
There are at least as many ways to do a promotional email wrong
as there are ways to get it right. One of the first mistakes
that affiliate marketers make when writing their promo emails is
that they...
Lose sight of the objective:
The ONLY objective of a marketing email is to sell the product
or service that you are promoting to the members of your optin
list. Every word of the email needs to be directed at realizing
that one objective.
See their list as email addresses:
An optin list is much more than a list of names and email
addresses. It is a list of people! Real, live, human people are
what make up your optin list. You must market your product or
service to humans and not email addresses.
Fail to provide themselves with the right tools for the job:
If you are painting a room, you need paintbrushes, paint
rollers, drop cloths, etc. If you are send promotional emails,
you need the right tools for the job, as well.
Use weak and ineffective subject lines:
Most auto responders allow you to use up to 50 characters in a
subject line. The first 25 of those characters are what stands
between the marketer and an email that actually opened and read.
(The second 25 should be left on the table.) If marketing emails
are deleted without being read, they are totally useless.
Writing powerful, attention getting subject lines that inspire
recipients to open your marketing emails is an ability that
needs to be developed to a high degree of expertise.
Effective subject lines are short, to the point, have a tease
quality and never promise more than what will be delivered in
the attached marketing email.
Use all capital letters:
The use of all capital letters in any kind of email is the
equivalent of shouting or yelling at a person that you are
having a real world conversation with. It is rude and completely
unproductive. Don’t yell at the members of your optin list. All
capital letters do not draw attention nor convey excitement.
Use a lot of exclamation points:
One exclamation point at the end of a sentence means that the
sentence is an exclamatory one. Multiple exclamation points at
the end of a sentence are another form of yelling and they do
not denote added excitement. They are taking up valuable space
in your marketing email and maybe even irritating the recipients.
Never use bullet points:
It is a known fact that people don’t read marketing emails word
for word. People scan marketing emails. Marketing emails need to
be easy to SCAN. The use of bullet points makes it easy for
recipients to easily identify the important information that is
contained in the email. You should always use bullet points for
the main points that you are making in your marketing email.
Fail to use the P.S. line effectively:
The P.S. line(s) of a marketing email appear last but they are
as important as the first word of a marketing email. The P.S.
line needs to be used to hit the most important aspect of the
email again or as a tease for an upcoming email.
There is plenty to consider when writing emails but this list of
'what not' to do should give you a frame to work with. Now every
time you send out an email you'll have a much better response!
Regards,
YOUR NAME