Emails And Auto-Responders
Email marketing is still the most effective form of generating traffic on demand and it all starts with building a list. If you have a subscriber list in the internet marketing niche, use the email below to send out a broadcast. Even if you don't, you can start building you list today and still add the follow-up Emails into your auto-responder to ensure you get as much exposure as possible! Please note that these emails have been formatted to work with Aweber .
*OUTSOURCE* Your Way To Success! Videos Show How!
Outsourcing Lesson #1 - Key Elements Of Outsourcing
SUBJECT: Outsourcing Lesson #1 - Key Elements Of Outsourcing
{!firstname_fix}
Welcome to the first lesson in the Understanding Outsourcing.
Over the next few days you will receive several lessons that
will help you learn the ins and outs of outsourcing and how it
can help your business productivity.
In this first lesson let's talk a little about what outsourcing
is, how it works and what it can do for your business. We will
examine some of the key elements of outsourcing to help you
develop a better understanding of the concept of outsourcing.
Outsourcing is a term that has received a great deal of
attention lately. Despite the increasing trend in businesses
relying on outsourcing there are still some who don't clearly
understand what the term actually means.
What is outsourcing?
This is the most common question that many people have about the
subject of outsourcing. Before you can dive into the more
complex aspects of this business strategy it is important to
have a basic understanding of the process.
In the simplest form outsourcing is when a company delegates the
completion of certain tasks to an individual not employed
directly by the company. This individual may be an independent
contractor or an employee of another company who is
subcontracted to complete these tasks. In exchange for the
individual’s services, he or his company receives monetary
compensation.
This description of outsourcing makes it far easier to
understand the concept. Most people incorrectly assume
outsourcing only applies to situations where large corporations
have products manufactured overseas by a subsidiary and don’t
realize examples of outsourcing can be seen just about
everywhere in corporate America.
Domestic outsourcing refers to outsourcing where both the
primary company and the independent contractor or subsidiary are
located in the same country. One of the main reasons for
outsourcing is to reduce costs but it is not always necessary to
outsource work overseas to reduce costs. Cost savings will be
discussed in greater detail in the section on the benefits of
outsourcing but essentially outsourcing results in a savings as
a result of a reduction of labor costs.
Overseas outsourcing is the type of outsourcing most people
already understand. This is where large corporations such as
Nike, and even some smaller companies, employ manufacturing
plants overseas in third world countries to upsize their
profits. This is significant because their costs including
wages, materials and building lease would be considerably higher
in the United States than they are in these other countries.
Now that you have a clearer understanding of the concept of
outsourcing let's go over some of the main benefits of
outsourcing.
You may still be wondering why companies would go to the trouble
of outsourcing certain tasks. Outsourcing is popular because
there are a great deal of benefits to the companies who
outsource the work. Some of the benefits include:
- Reduced labor costs - Reduced workload - Increased workforce -
Greater flexibility
One of the main reasons companies resort to outsourcing is it
can significantly reduce costs. In the case of overseas
outsourcing of manufacturing tasks, costs can be cut
dramatically because there are lower wages and costs associated
with managing and maintaining the manufacturing plants.
However, companies also enjoy a cost savings when they outsource
tasks domestically. Reduction of labor costs is the primary
source of savings in this case. Independent contractors hired on
a contract basis for the purpose of completing specific tasks
are often not given benefits such as social security, Medicare
and workers compensation.
Another benefit of outsourcing is enjoying a larger workforce
and a reduced workload, without actually hiring additional
employees. Businesses who maintain networking relationships with
qualified individuals have more opportunities open to them
because they are able to rely on these individuals to assist
them if they acquire large or complicated projects.
Finally, outsourcing gives a company a great deal of
flexibility. Companies who have a significant workload and
backlog of work where the majority of the employees are highly
utilized might be hesitant to compete for new work because they
do not have a great deal of employee availability. However, with
a network of individuals to rely on if the need to outsource
arises, the company has more flexibility in pursuing new work.
We have a lot to go over in the next few days if you want to
develop a firm understanding of how outsourcing works and how
you can use it for your own business, but before we close this
lesson I want to leave you with a list of the top reasons why
you should consider outsourcing your business:
- You can take up more work from a better range of clients
because you have an army of people working with you.
- You can get diversity in your team. When you find different
outsourcing professionals, you find that these people are of
different qualifications and skill-sets, which means you can
even take up work which you were initially avoiding because of
your own limitations.
- You can't handle all the tasks related with a business alone.
There will be several things you are not very conversant with
and things that you don’t like doing. If that is the case, you
might find outsourcing to be a great option to accomplish these
tasks adequately.
- Outsourcing definitely helps you meet deadlines on time.
- For some people, outsourcing is also a means of reducing
costs. If a particular service is expensive in your part of the
world, you could find a professional from another part of the
world where that particular service is cheaper.
Make sure you look for your next lesson soon. We will be talking
more about the advantages of using outsourcing.
Regards,
YOUR NAME
http://monstersalesmachine.com/craigslistoutsoucingsecrets/go.php?e=PAYPAL@EMAIL.COM
Outsourcing Lesson #2 - Advantages Of Outsourcing
SUBJECT: Outsourcing Lesson #2 - Advantages Of Outsourcing
{!firstname_fix}
It’s time for your second lesson in the Understanding
Outsourcing crash course. I hope you found lesson one
informative. In this lesson we will be talking more about the
advantages of using outsourcing
As I mentioned in the last lesson, outsourcing has become a very
popular alternative for a number of very valid reasons.
Outsourcing initially emerged as a way for companies to cut
costs by having processes like manufacturing and assembly done
in overseas locations where costs were much lower.
Lower wages and operating costs both contributed to these
reduced costs. These lower costs were appealing because they
greatly improved the profit margins for the companies. However,
outsourcing is now gaining in popularity for a variety of other
reasons. While cost reduction is still a primary advantage,
other elements such as access to industry experts, a larger
workforce and more flexible options are being embraced as
welcomed advantages offered by outsourcing.
As we discussed reducing costs was the original purpose of
outsourcing and although outsourcing has since been demonstrated
to have other significant advantages, cost reduction still
remains one of the prime advantages. Companies look to outsource
tasks which would be more costly to complete in-house.
An example of this type of task would be a software related task
requiring specialized training. Companies who do not have an on
staff employee qualified to complete this task can benefit
financially by outsourcing this task.
There may be significant fees required to retain the services of
an industry expert on a contractual basis but the efficiency of
this individual will enable him to complete the task much more
quickly than it could have been done in-house. If the task were
not outsourced an in-house employee would have had to complete
the task and may have taken significantly longer costing the
company more in the long run.
This can result in a cost savings for the company but having
these experts on call also provides the potential for new
opportunities for the company. With experts waiting in the wings
to assist, the company is able to go after larger and more
specialized types of work. This is important because in doing
this the company can find themselves enjoying greater prosperity.
Still another advantage to outsourcing is the benefit of
enjoying a larger workforce when necessary without the hassle of
maintaining a larger staff. Through outsourcing companies can
bring in additional employees on a contract basis during times
of prosperity without worrying about having to lay them off or
keep them utilized when the surge of work begins to wane. This
is particularly relevant in industries which enjoy peak seasons
as well as off seasons.
Another advantage of having a larger workforce is the ability to
generate a larger profit. This is important because smaller
companies can find themselves in a position where they can
compete with larger companies for bigger jobs by outsourcing a
portion of the workload.
Finally, more flexibility is another considerable advantage to
outsourcing work. Even the most well planned projects may
suddenly end up behind schedule or under a time crunch due to
minor errors, changes in plans or other incidental activities.
Smaller companies who do not have the resources to compensate
for these inevitable mishaps may find themselves in serious
trouble without the ability to outsource work when necessary.
These companies can take advantage of outsourcing in times of
trouble to help them deal with problems without alienating
clients or performing poorly on a project.
That's it for today's lesson. In your next lesson we will be
talking about finding ways to outsource for your business.
Again, I appreciate your joining me for this short course. If
you have any questions or need any assistance please feel free
to contact me at anytime. I will be glad to help.
Regards,
YOUR NAME
http://monstersalesmachine.com/craigslistoutsoucingsecrets/go.php?e=PAYPAL@EMAIL.COM
Outsourcing Lesson #3 - Ways To Outsource
SUBJECT: Outsourcing Lesson #3 - Ways To Outsource
{!firstname_fix}
In today's lesson we will be talking about finding ways to
outsource for your business.
I am assuming that since you signed up for this short course
that you have been considering outsourcing but chances are that
you don't know what parts of your business you should outsource
and have little or no idea where to start?
Well you will be glad to know that in almost every business
there is the opportunity to outsource at least a few of the
general tasks performed. In some businesses there may be the
possibility of outsourcing the majority of the common tasks
while in other businesses there may only be the opportunity to
outsource one or two of the common tasks. In either case
outsourcing can result in a lightened workload as well as an
increase in profit.
The first step in finding ways to outsource is to take a really
close look at the daily activities you perform when tending to
your business. Make a list of each of these activities and note
any related activities that are typically performed in
conjunction with each other. Making this note is important
because activities which are typically performed together should
either be outsourced together or remain as in-house activities
together to maintain the highest level of efficiency.
Once you have compiled this list of activities, carefully
consider which activities can easily be performed by another
person and which activities require your personal attention.
This will give you a good idea of which activities you could
outsource and which activities would not be good opportunities
for outsourcing.
Finally, review your list of activities and note how long it
takes you to perform each of the activities you could outsource.
This information will be helpful later if you decide to search
for a candidate to complete these tasks.
After you have carefully examined your daily activities, it is
time to prioritize these activities. Create a comprehensive list
of all of your daily activities in their order of importance.
For this list include both the activities requiring your
personal attention and the activities which can be outsourced.
When you make your decision to start outsourcing some of your
daily tasks, start with the highest priority on the list which
you believe can be outsourced. Attempt to outsource this task as
a test to determine whether or not outsourcing will work for
you. If you decide you are comfortable with outsourcing and that
it is working for your business, you can continue down the
prioritized list attempting to find those capable of handling
your daily activities.
We have already discussed the importance of evaluating your own
daily tasks in the process of finding ways to outsource but it
is also important to consider tasks completed by your staff
members. Administrative tasks are often tasks which can be
outsourced so examining these tasks will give you a good idea if
you can increase the efficiency of your administrative
assistance by outsourcing some of their responsibilities.
Activities such as data entry, transcription and other
activities often handled by personal assistance are all example
of activities which can easily be outsourced. Additionally,
there is a great deal of qualified candidates available to
fulfill these tasks. The industry of virtual personal assistants
has become a booming industry with many savvy entrepreneurs
offering their skills in these areas as a consultant.
Before starting to outsource daily activities, you should
develop a plan for managing all of your outsourced activities.
This plan should include the following:
- Method for selecting candidates to handle outsourced work
- Method for overseeing work performed by independent contractors
- Method for evaluating the work performed by independent
contractors
Once you have your plan in place you will want to start looking
for professionals that you can hire to outsource your work to.
The best place to get outsourcing professionals is on online job
sites. Here are a few places that you can begin your search in
no particular order.
oDesk - http://www.odesk.com
eLance - http://www.elance.com
GetAFreelancer - http://www.getafreelancer.com
EUFreelance - http://www.eufreelance.com
Guru - http://www.guru.com
PeoplePerHour - http://www.peopleperhour.com
LimeExchange - http://www.limeexchange.com
RentACoder - http://www.rentacoder.com
GetACoder - http://www.getacoder.com
ScriptLance - http://www.scriptlance.com
On each of these sites you will find various job categories.
When you have a particular work requirement, all you do is post
your project in the relevant job category and people who are
interested in accomplishing the task for you will apply and make
their bids for the job. While each site is different the concept
is simple, and because the people who apply are genuinely
looking for work you can be sure that you will receive plenty of
capable applicants to choose from.
That's it for today's lesson. In your next lesson we will be
talking about how to outsource business tasks without
being taken advantage of in the process.
Regards,
YOUR NAME
http://monstersalesmachine.com/craigslistoutsoucingsecrets/go.php?e=PAYPAL@EMAIL.COM
Outsourcing Lesson #4 - How To Outsource Tasks
SUBJECT: Outsourcing Lesson #4 - How To Outsource Tasks
{!firstname_fix}
How are you? We're winding down to the end of this short course.
But we still need to go over a few things. That is why today we
are going to jump right in and talk about how to outsource
business tasks without being taken advantage of in the process.
There are many who tout the advantages of outsourcing (including
myself) as essentially a secret to success. As we have discussed
there are certainly a number of distinct advantages to the
process of outsourcing. Some of the most notable advantages
include cost reductions, reduced workload, increased possibility
for profit and the existence of a larger workforce without
maintaining a staff of salaried employees.
All of these incredible advantages may make outsourcing seem as
though it is an ideal resource in all situations but as with
most things in business, this is not true.
To protect yourself and your business from being outsmarted
there are certain precautions which should be taken when
outsourcing any project. It is important to be mindful of these
precautions when outsourcing a project to ensure the project
runs smoothly and you get what you pay for.
1. Verify Candidate Qualifications
When outsourcing a task or project to an individual, care should
be taken to screen all applicants carefully before deciding to
outsource the work. This is important because you want to be
sure to outsource the work to a qualified individual. Awarding a
project to an unqualified individual can be a costly mistake if
they turn in subpar work at the conclusion of the project. It
can also be costly if it results in unnecessary delays or
setbacks as a result of the lack of qualifications.
One way to avoid being outsmarted by fancy resumes hyping the
accomplishments of an individual is to verify all of the
information on the resume before awarding the project. This may
entail contacting previous employers as well as references to
determine the capabilities and work ethic of the individual.
Taking the time to verify the information on the resume can help
to ensure the individual you outsource the work to is truly
qualified to complete the project.
2. Outline Project Requirements Carefully
When outsourcing a project it is important to be very clear in
outlining the project requirements. This is important so both
the client and the independent contractor understand all of the
requirements of the outsourced project. Preparing contract
documents stating the exact project details and compensation to
be provided is a good idea as well. Taking this extra precaution
will ensure the client does not have to pay fees until the
contract specifications are met. A contract can also be helpful
if disputes arise and mediation is required to resolve the
conflicts.
Additionally, it is wise to include information regarding the
required deliverables in the contract documents. This should
include the exact end product which should be submitted. In this
portion of the document the client can specify information
regarding whether they require the project submitted as a hard
copy of the completed project, a soft copy of the completed
project or both.
3. Schedule Periodic Milestone Meetings
Regularly scheduled progress status meetings are very important
when a project is outsourced. These meetings should be scheduled
often enough to ensure the project does not fall too far behind
schedule during any one phase of the project.
These meetings can be helpful to both the client and the
independent contractor. The client will benefit because they
will remain in control of the project and can intervene if the
independent contractor is heading in the wrong direction with
the project. These meetings are also beneficial to the
independent contractor because they can prevent him from being
caught by surprise at the conclusion of the project if he
misinterpreted the project requirements.
It is important to keep these things in mind when you are
selecting and working with an outsourced professional. Before we
close this lesson I want to leave you with a quick list
including several things that you should include in your job
description when posting your projects on job sites. This will
help ensure that you are selecting the right person for the
project.
As I mentioned above you have to make all of the project details
very clear. Write down everything you that expect in your job
description.
These are some of the things your project post should cover:
- The nature of your work - The amount of work in total - Any
milestones, like if you want the work to be completed in small
chunks and within what frame of time - The time you can give for
the completion of the whole project - The price you are willing
to pay - Any special qualifications you are looking for in your
employees - Any characteristics that you don’t want in your
employees - Special points that you will need to make your
decision, such as samples.
When you take time to spell out as many details as possible, you
can be almost sure that you will get the right people bidding on
your work. You will also want to make sure that you post the
project in the right category. People will get alerts based on
the categories they have applied for.
Make sure to check out samples of their work. If you require an
original sample, you can mention that in your project post. This
can help you weed out less serious applicants and narrow down
the right candidate for the job. You may also consider posting
several short-term projects initially. This can help you build
up a good reputation of trust with employees.
Here are a few more tips for choosing people with the right
qualifications:
- The quality of their work, which you can see through their
samples. - The ratings and reviews they have obtained on the
site. - Their responsiveness – It is very important they respond
to your emails quickly and it is best if they have an instant
messaging id that they can use. - Their pricing – Price
shouldn't be an important factor unless you are working on a
budget.
Once you get a good professional, make sure you pay them
promptly and give them reviews according to their work. This
helps ensure that they will stay with you longer and you won't
have to undergo the process of repeatedly looking for new
employees.
I hope today's lesson was helpful to you. Don't forget to keep
an eye out for my next email. There will be some great stuff in
your last lesson.
Regards,
YOUR NAME
http://monstersalesmachine.com/craigslistoutsoucingsecrets/go.php?e=PAYPAL@EMAIL.COM
Outsourcing Lesson #5 - When Not To Outsource
SUBJECT: Outsourcing Lesson #5 - When Not To Outsource
{!firstname_fix}
Well, we have come to the final lesson in the Understanding
Outsourcing crash course. I sure hope you have enjoyed your
lessons and learned a lot about what outsourcing can do for your
business.
In this last lesson we are going to switch gears and talk about
when outsourcing is not a good idea for your business.
As we have been discussing over the last few lessons,
outsourcing can be very beneficial for a number of reasons. Some
of these benefits include reduced labor costs, larger
workforces, access to industry experts and increased flexibility.
However, despite the obvious advantages to outsourcing there are
a number of scenarios where outsourcing is not a viable business
option. In these situations it is best to keep the work in-house
rather than attempting to make an outsourcing situation work.
As we have learned one of the primary advantages of outsourcing
is cost reduction. In many cases outsourcing results in reduced
labor costs because costs such as social security, health care
and workers’ compensation are eliminated. Additionally, the
increased efficiency resulting when tasks are outsourced to
industry experts can also result in a cost reduction.
Despite the many opportunities for cost reductions, there are
some situations where outsourcing might be the more expensive
alternative and it may also lead to a financial loss instead of
a gain. This may include a situation where the cost of
outsourcing to a highly specialized expert exceeds the budget
for the project. Fees for individuals with highly specialized
degrees or areas of expertise are often quite expensive. Another
possible situation is one where finding an individual qualified
to complete specialized tasks would be too expensive of a
process.
Another scenario is when outsourcing causes you to lose control.
Even when tasks or projects are outsourced the company
responsible for the work likes to continue to manage the project
and keep close tabs on the progress of tasks.
It is important for your business to continue to manage the
project even after it has been outsourced because they are the
ones who are ultimately responsible for the successful
completion of the project.
Whenever an individual or business wants to deny the company
access to project files or documents, outsourcing is a bad idea.
The business who has the vested interest in the outcome of the
project should never be excluded from participating in making
decisions regarding the project.
Before outsourcing a task or project care should be taken to
establish criteria for the management of the project. Depending
on the length and complexity of the project it may also be wise
to schedule regular meetings to provide updates on the progress
of the project. During this time the contractor should provide
the employer (you) with all documentation necessary to evaluate
the progress of the project and verify it is still on track for
completion by the established deadline.
You will also find time when outsourcing is not permitted and it
is not a good idea simply because it is not permitted by
contract requirements. Some project contracts may have
stipulations stating the work cannot be outsourced to an
individual or to another company. Inserting such a clause into a
contract document is well within the rights of the clients.
When they hire a particular company to complete a project or
task, they expect all work related to the project or task to be
completed by members of that company unless they specified
otherwise when negotiating the contract. Violating the contract
documents in this situation is not a good idea. The company
could be penalized by the client. Penalties may include
withholding payment or refusing to award future projects or
tasks to the company.
Deciding whether or not to outsource particular tasks is one of
the many important decisions both large and small businesses
often have to make. It can be a difficult decision at times.
It is important to consider all of the tasks involved before you
make the final decision to outsource certain business projects.
Situations in which your in-house staff is not qualified for the
tasks, when your in- house staff is overburdened and when there
are specific client requirements and tasks must be completed by
individuals with specific qualifications are all valid reasons
to choose outsourcing as an option.
Before we finish up this last lesson I want to leave you with a
quick recap of three basic guidelines for outsourcing your own
projects:
- Select Qualified Candidates Carefully
One way to greatly simplify the process of outsourcing is to
give special consideration to selecting a qualified candidate to
complete the outsourced tasks. This is important because
outsourcing the project to an individual who is qualified to
complete the tasks and motivated to do a good job will make the
outsourcing endeavor more likely to be successful.
To find the right candidate for the job, place advertisements
outlining the project requirements and preferences and carefully
review each application which is submitted. Immediately
disregard applicants who are not qualified for the position.
Then review the applications of qualified candidates carefully
and select a small group of the most promising candidates. Next
interview each of these candidates and verify their references
and passed work experiences to learn more about these candidates
and their abilities and work ethics.
After interviewing these candidates it is time to make a
decision regarding hiring one of the final candidates. Do not be
discouraged if none of the final candidates seemed right for the
job because you are under no obligation to hire any of them. You
can continue your search for a qualified candidate by placing
your job advertisement again and soliciting new responses.
- Establish Definite Requirements
When outsourcing a project or tasks, it is important to clearly
define the project requirements. This is critical because it is
important for the contractor to fully understand the tasks which
are being outsourced to ensure he is fulfilling all of the
requirements and completing the task in a satisfactory manner.
Failure to establish definite project requirements and goals can
lead to a great deal of problems when outsourcing a project. The
contractor may feel as though he has completed the project as it
was outlined but the employer may disagree. When this happens
there can be harmful delays until the issues can be resolved
amicably. In the case that this is not possible it might be
necessary to employ the assistance of a mediator to evaluate the
contract documents and the work produced to determine if the
contract terms were met.
- Establish a Firm Deadline
Another important element of outsourcing is establishing a firm
deadline for the project. This is important to avoid
misunderstandings and to prevent late submissions of work.
Setting milestone goals is also important because it gives the
employer the ability to evaluate the progress of the contractor
during different stages of the project and to ensure it is
proceeding according to schedule.
Ideally the deadline should be established before the candidate
is chosen. This is important because this enables the employer
to verify that the contractor is available for the duration of
the project. Schedule should be discussed early in the process
of selecting a candidate to avoid selecting an ideal candidate
only to find out he is unavailable when his services are
required.
As we close this final lesson I would like to thank you again
for joining me and I sincerely hope that you have learned a lot
about whether or not outsourcing can help your business grow!
Even though we have come to the end of the short course please
feel free to contact me if you have any questions about how to
effectively outsource your own projects. I will be glad to
assist you in anyway that I can.
Best of luck to you in all of your outsourcing ventures.
Regards,
YOUR NAME
http://monstersalesmachine.com/craigslistoutsoucingsecrets/go.php?e=PAYPAL@EMAIL.COM