Emails And Auto-Responders
Email marketing is still the most effective form of generating traffic on demand and it all starts with building a list. If you have a subscriber list in the internet marketing niche, use the email below to send out a broadcast. Even if you don't, you can start building you list today and still add the follow-up Emails into your auto-responder to ensure you get as much exposure as possible! Please note that these emails have been formatted to work with Aweber .
*CHAMPION* List Building! (2 hour video course...)
STILL AVAILABLE! *CHAMPION* List Builder For Big List! (2 hour video course...)
SUBJECT: STILL AVAILABLE! *CHAMPION* List Builder For Big List! (2 hour video course...)
SUBJECT: STILL AVAILABLE! Top Secrets To Getting 250+ Optins Per Day! (easy when you know how...)
Hi {!firstname_fix},
A couple of days ago I told you about the latest
release of Champion List Builder.
If you didn't get to see, check it out from the
link below...
=> http://monstersalesmachine.com/championlistbuilder/go.php?e=PAYPAL@EMAIL.COM
Champion List Building is a new 2 hour course
dedicated to showing you the deepest darkest
secrets to list building that most marketers will
never do - let alone even know about it!
Here are just a few things I'm going to cover
with you...
Learn the exact methods I would use if we were
just starting out and had limited or no funds
available to list build!
The best practices for building your list to get
the best results!
How to squeeze the maximum amount of profit from
your list building campaigns...It all depends on
your backend strategy!
How to put together a highly effective special
offer technique to automate a powerful income
stream generator!
How to turn your fiercest competition into your
best partners and add a few extra thousands of
subscribers to your mailing list!
The exact software you should be using to
generate effective popups that don't offen your
visitors.
How being generous and giving everything away to
one group of people can build your list even fast
than you can count!
Full details in the course below...
=> http://monstersalesmachine.com/championlistbuilder/go.php?e=PAYPAL@EMAIL.COM
Thanks,
YOUR NAME
P.S. This will be the last email you'll receive
from me about this course.
I really do believe it's an important step to
help you achieve the kind of traffic and sign-up
rates that other could only dream of.
If you're still interested in this course,
please take a quick peek and see what's available.
Champion List Builder Lesson #1 - Why Build A List {!firstname_fix}?
SUBJECT: Champion List Builder Lesson #1 - Why Build A List {!firstname_fix}?
{!firstname_fix},
Unlike grocery lists or spare parts lists, in the
marketing sense of the term, a 'list' refers to a
list of customers. More specifically, in regards to
internet marketing, it refers to a list of emails
through which potential customers can be contacted.
If you've ever faced a situation where you needed to
enter your details (especially your email) before you
download something, then chances are that you are, or
have been, part of a someone else's list.
Even large companies that are already very established
use email lists of their own to keep track of their
customers, and alert them to new developments, offers,
and so forth. Of course, this ties in to yet another
question at hand...
Why Build and Use a List?
Commonly, not having a list is said to be 'leaving
money on the table', and that much is certainly true.
Take the example of a conventional clothes store.
Customers come, browse around, maybe buy something,
and then leave. Once they've left, the store has no
way of getting in touch with them, and maybe
convincing them to come back again.
On the other hand, if the store had their contact
details, they could notify them when they have a new
stock of clothes on the rack, or special discounts,
and so on. By doing so, the customer would then feel
compelled to perhaps come back, or at very least would
consider doing so.
Similarly, in whatever niche that you're into, if you
had a list of previous customers then whenever you
have a new product, or some other offer, you'd just
be able to shoot out emails and see if anyone is
interested. Simple as it sounds, this is amazingly
effective.
Think about it in terms of figures, if that helps.
Let's say you have an 8,000 strong list, and you
send out an email regarding your latest product that
costs $20. Even if only 10% of your list buys your
product, that is 800 instant customers and you would
have made $16,000.
To sum it up, the reason to build and use a list is to
establish a firm base of regular customers to which
you can market your products and offers too with great
ease.
Build your own niche list with a powerful
squeeze page and one-time offer system here;
http://monstersalesmachine.com/championlistbuilder/go.php?e=PAYPAL@EMAIL.COM
Regards,
YOUR NAME
Champion List Builder Lesson #2 - How Do I Get Started?
SUBJECT: Champion List Builder Lesson #2 - How Do I Get Started?
{!firstname_fix},
Merely inserting someplace where email addresses can
be gathered and collected is already a first step
towards building a list. In general, there are two
choices that you'll be faced with when deciding
exactly how and where you're going to be gathering
emails:
1. Creating an Opt-in Page
Amongst those who are honestly going all-out to build
up a list, this is the most commonly employed method,
simply because of its effectiveness. By creating a
separate opt-in page, all the attention on that page
can be focused completely on the singular goal of
getting a customer to subscribe to the list.
Essentially, the best opt-in pages are those that have
no 'extras' that may distract from the goal, and so
normal advertisements and other links (except at least
one leading back to the main website) are removed.
Really, it is sort of like plugging up all the 'leaks'
so that everything just flows towards gathering up
emails.
Also, having a distinct opt-in page would allow
traffic to be channeled directly to it, maybe even
bypassing the main website entirely. By doing so, the
possibility that visitors will be distracted on the
way to the opt-in page is removed as well.
Thus, the opt-in page gives the customer a two-way
decision: to subscribe or not to subscribe (with
everything possible being done to ensure that the
former option is picked!).
Remember: With an opt-in page, your form should always
be 'above the fold' (so that visitors will not need to
scroll down to see it).
2. Adding an Opt-in Form to the Main Website
Definitely less effective under normal circumstances,
it is still an option that could be considered. In
more some websites, especially blogs, which may not
want to have their traffic leaving the main website
to go off to a separate opt-in page, having the form
as part of an easily located sidebar could even work
just as well.
Of course, doing so does not have the added benefits
of removing all other distractions from the equation,
but it is still better than nothing.
Regardless of which option is chosen in order to build
up a list, there's one other key ingredient that
should not be overlooked:
Autoresponders
Firstly, it is actually possible to build and maintain
a list without using autoresponders at all. That said,
it would be monumentally difficult, inconveniencing,
and get close to being downright impossible when the
list reached a large size.
Today's generation of top-of-the-line autoresponders
deal with a variety of functions. Not only do they
store email addresses, but they also have the ability
to send out scheduled automated emails.
Most autoresponders track a variety of statistics
based not only on sign-up rates, but also on the
click-through rates and open rates of emails. In short,
they can do pretty much everything that you'd ever
need done to help manage your list.
Just to get you started, here are the two best
autoresponder services that are currently available:
1. Aweber - By far the most established autoresponder;
it has a huge list of features, and also claims to be
able to avoid junk mail filters the best.
2. GetResponse - Aweber's main rival, it is almost as
good in terms of the number of features on offer, and
a lot cheaper, especially for large lists.
Build your own niche list with a powerful
squeeze page and one-time offer system here;
http://monstersalesmachine.com/championlistbuilder/go.php?e=PAYPAL@EMAIL.COM
Regards,
YOUR NAME
Champion List Builder Lesson #3 - How To Build A *MASSIVE* List Fast!
SUBJECT: Champion List Builder Lesson #3 - How To Build A *MASSIVE* List Fast!
{!firstname_fix},
Once you have your opt-in page (or box) sorted, and an
autoresponder ready to go, there is still more that
you can do in order to actually encourage a higher
opt-in rate. To put it simply: If you want more people
to join your list, give them a good reason to want to
join your list.
Incentives are the name of the game, and they can come
in many shapes or sizes. Give your visitors something
of value, and something that could even possibly
assert your authority in the niche. For instance, a
free report regarding some issue that is faced by many
of your visitorswould no doubt be of value to them,
and at the same time, by writing one and helping them
out, you'd be establishing your reputation as a trusted
source of help and information.
If you don't just want to hand out reports, there are
other ways to go about this too. Free newsletters, free
one-month memberships (if you run a membership website),
free PLR articles or software… the possibilities are
pretty much endless. As long as it is something that
pertains to the niche that you're marketing to, then
you're on the right track.
Another equally good way to build up lists is to make
an affiliate program out of one of your products. If
you are willing to give out a large proportion of the
profits, and the product is one that is known to sell
well, then you'll easily get tons of affiliate
marketers to promote it for you. That way, all these
affiliates will be sending you traffic and subscribing
to your list as they buy your product.
Interesting Note: Building a list in this way is
actually a very attractive option because it creates
a list of already 'proven buyers', as opposed to
people just opting in to get a free report.
Build your own niche list with a powerful
squeeze page and one-time offer system here;
http://monstersalesmachine.com/championlistbuilder/go.php?e=PAYPAL@EMAIL.COM
Regards,
YOUR NAME
Champion List Builder Lesson #4 - Subscribers vs Buyers
SUBJECT: Champion List Builder Lesson #4 - Subscribers vs Buyers
{!firstname_fix},
A list of proven buyers is more valuable than just a
list of people who want to get something 'free'. This
is largely due to the fact that for anything 'free',
there are bound to be people who are willing to sign
up who would never actually dream of paying for
anything online.
Still, even if you don't have a list of totally
'proven buyers' there are some ways in which you can
make a list more responsive, and possibly even
convince people to buy. After all, you're a marketer
- that's what you do!
Regular Scheduled Emails
One thing that many people sometimes overlook is that
a good list is like a relationship - it takes work to
maintain it. If you stop having dealings with your
list for a long period of time, they're likely to
forget you, and then when they receive an email from
you will be thinking, "Hey, who on earth is this guy
and why is he emailing me?"
While you definitely want to avoid letting your list
lapse into inactivity, you also want to avoid over
saturating your list with emails. Starting to send
emails every couple of hours would be a very bad idea,
especially if they're all mostly just sales pitches.
Important Advice: A good approach is to never send two
sales pitches in a row. Space them out to maybe 1
sales pitch for every 4 to 5 emails, and in between,
be sure to include freebies or information that is
valuable.
If you develop a regular schedule of maybe emailing
your list twice a week or so, and space out your sales
pitches too, then you're on the right track. If the
emails you send in between as 'fillers' contain great
info and freebies, then you'll even find that your
subscribers are actually eager and waiting to hear
from you at your next scheduled time.
Thus, your relationship with your list can flourish,
and they'll be much more open to any suggestions of
purchases that you might make.
Catering to the Needs of Your Subscribers
Just now, we covered briefly how your 'filler' emails
should be providing freebies and information that is
of value to your subscribers. Truth is, this is just
part of a much larger picture that revolves around
the benefits of appealing to subscribers.
To be completely honest, everything that you send out
to your list should cater to the needs of your
subscribers as much as possible. Unfortunately, this
is where a lot of people stumble, and end up not
taking full advantage of their list.
Important Note: Although you might think that you know
what your subscribers want, and need, there is nothing
like actually knowing what your subscribers want,
and need.
So the question is: How do you really find out what
subscribers want? Well, apart from paying attention
to any emails that you may get, it would not hurt to
send out a survey. Sure, it may be slightly tacky, but
even if just a few people respond, it will still be a
valuable insight into the type of people who are on
your list.
If you can continuously be providing products that
answer the needs and desires of your list, you'll find
that you'll be making a lot of sales. While the sales
are coming in though, you'll also develop your
reputation and relationship with your list even
further, so it's hard to say which is more valuable.
Long term - a little work spend finding out more about
your list could go a long way towards helping your
profits.
Build your own niche list with a powerful
squeeze page and one-time offer system here;
http://monstersalesmachine.com/championlistbuilder/go.php?e=PAYPAL@EMAIL.COM
Regards,
YOUR NAME
Champion List Builder Lesson #5 - Divide And Conquer!
SUBJECT: Champion List Builder Lesson #5 - Divide And Conquer!
{!firstname_fix},
When you're marketing online, your most valuable
asset, prized possession, and biggest selling point
can often be your reputation. Think about it, if
Mr. X released a 'Killer Article Submission Software'
and Mr. Y released a 'Super Article Submission
Software', which would you choose?
As far as reputation goes, Mr. X is a fairly unknown
marketer, but there do seem to be several complaints
about him overly hyping up poor quality software
before. On the other hand, Mr. Y is an upstanding
marketer with a long track record of going out of his
way to help people, and providing the highest of
quality in any software that he attaches his name to.
Who would you buy from?
See, reputation is one of those things that can really
make the difference, and everything that you send out
to your list is part of that reputation. Admittedly,
even the most reputable of marketers have some bad
things said about them, but the trick is to have the
good outweigh the bad considerably.
Being honest, clear, and helpful to your list is often
enough. Also, be sure never to mislead, misguide, or
be so engaged looking for a quick buck or two that you
forget to think about the bigger picture.
Testing Out What Your List Responds To
More than anything else, testing and comparing the
response from your list to various approaches should
let you know what you should be doing, and what you
should be avoiding. Basically, just learn from your
mistakes, and if something works - keep doing it
(just not too much!). Some lists respond very well to
reviews of products already in the market. Others
simply would rather concentrate on what action can be
taken within their niche, and then have a plan
outlined.
There is no "one size fits all" as far as lists are
concerned, and your testing could reveal what the
'best fit' for your niche is.
Maintenance, Pruning, and Sorting a List
As your list grows in size, it is going to need some
work to be kept ship shape. Some of this is the kind
of things that a good autoresponder could even take
care of automatically, but it is worth the mention
nonetheless.
One simple thing to keep doing is ensuring that
'bouncing' emails are removed from your list. At some
time or other you must have encountered the 'Failure
to deliver…' type response that you get right after
you send an email, and can mean one of two things.
Either the email that you're sending to is full, or it
no longer exists. Whichever the case, if after a few
emails the problem keeps repeating, then there's no
point keeping that email on your list. After all, why
have a list of 10,000 people if 8,000 of the email
addresses are outdated?
Yet another fairly simple step to help increase your
lists responsiveness is to 'sort' subscribers based on
their past buying patterns. For instance, if you have
2,000 or so subscribers that buy high-ticket items
fairly regularly, then put them in one group and maybe
even give them extra 'perks' for being the fantastic
customers that they are.
But at the same time, every list surely has its fair
share of people that have never bought anything
advertised on the list. Some marketers just
eventually exclude these people from their lists
entirely, but instead, putting them in a separate
group and targeting them with the cheapest items would
maybe allow you to get some profit out of them. All
you need to decide is if the effort is worth it to
market to this group.
Really, there are countless other ways in which to
sort, or even subgroup your list. For example, if you
have a very general 'make money through internet
marketing' niche list, then you could sort them by
subgroups according to their spending habits as far
as products related to 'blogging', 'article marketing'
'list building', and so on.
Divide, and conquer!
Build your own niche list with a powerful
squeeze page and one-time offer system here;
http://monstersalesmachine.com/championlistbuilder/go.php?e=PAYPAL@EMAIL.COM
Regards,
YOUR NAME